Privacy Policy

Last Updated: December 31, 2025

Introduction

Protecting consumer privacy is important to Valley Cabinet, Inc. and its affiliates (VCI, “we”, “us”, or “our”).  This Privacy Policy explains how we collect, use and disclose information about you.  This Privacy Policy applies to information we collect when you use our websites, including: https://www.valleycabinetinc.com; https://valleycustomdoor.com; https://sevillecabinetry.com; and https://counter-form.com (the “Sites”).  This Privacy Policy does not apply to information collected by any third party through any content that may link or be accessible from or on the Sites.

 

VCI is based in the United States and the information we collect is governed by United States law.  By accessing or using our Sites or otherwise providing information to us, you consent to the processing and transfer of information in and to the US.  We may change this Privacy Policy from time to time.  If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as by adding a statement to our Sites or by sending you a notification).  You should review the Privacy Policy whenever you access our Sites to stay informed about our information practices and the ways you can help protect your privacy.

 

This Privacy Policy aims to clearly outline our policies and procedures for collecting, using, storing and disclosing personal data of individuals.  All the different forms of data, content, and information described in this Privacy Policy are collectively referred to as “personal data”.  For purposes of this Privacy Policy, “personal data” means any information about an identifiable individual.  Personal data excludes anonymous or de-identified data that is not associated with a particular individual.

 

By using our Sites, you agree to our collection, use, and disclosure of your personal data as described in this Privacy Policy.  If you do not agree with such collection, use and disclosure of your personal data, please do not use our Sites.

 

Our Sites are not intended for children under 13 years of age.  No one under age 13 may provide any personal data to or on the Sites.  We do not knowingly collect personal data from children under 13.  If you are under 13, do not use or provide any information on our Sites.  If we learn we have collected or received personal data from a child under 13 without verification of parental consent, we will delete that information.  If you believe we might have any information from or about a child under 13, please contact us at privacy@valleycabinetinc.com.

 

Personal Data We Collect About You and How We Collect It

We collect several types of information from and about users of our Sites, including information:

• By which you may be personally identified, such as name, postal address, email address, and telephone number;
• About your account credentials, including username and password, used to access certain features of our Sites; and
• About your internet connection, the equipment you use to access our Sites, and usage details.

 

We collect this information:

• Directly from you when you provide it to us.
• Automatically as you navigate through our Sites. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.
• From third parties, for example, our business partners.

 

The information we collect on or through our Sites may include:

• Information that you provide by filling in forms on our Sites. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Sites.
• Records and copies of your correspondence (including email addresses), if you contact us.
• Details of transactions you carry out through our Sites and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Sites.

 

As you navigate through and interact with our Sites, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Sites, including traffic data, location data, and other communication data and the resources that you access and use on the Sites.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

 

The information we collect automatically may include personal data, or we may maintain it or associate it with personal data we collect in other ways or receive from third parties.  It helps us to improve our Sites and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Sites according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Sites.

 

The technologies we use for this automatic data collection may include cookies.  A cookie is a small file placed on the hard drive of your computer.  You may refuse to accept browser cookies by activating the appropriate setting on your browser.  However, if you select this setting, you may be unable to access certain parts of our Sites.  Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Sites.

 

How We Use Your Personal Data

We use information that we collect about you or that you provide to us, including any personal data:

• To present our Sites and their contents to you.
• To provide you with information, products, or services that you request from us.
• To provide you with notices about your account, including expiration and renewal notices.
• To conduct our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to our Sites or any products or services we offer or provide though it.
• To allow you to participate in interactive features on our Sites.
• In any other way we may describe when you provide the information.
• To fulfill any other purpose for which you provide it.

 

Information Sharing and Disclosure

Where appropriate and in accordance with applicable laws and requirements, we may disclose your personal data:

• To our subsidiaries and affiliates.
• To trusted third‑party companies and individuals to help us provide, analyze, and improve our Sites (including but not limited to data storage, maintenance services, database management, web analytics, payment processing, and improving the features of the Sites).  These third parties may have access to your personal data only for purposes of performing these tasks on our behalf and under obligations similar to those in this Privacy Policy.

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
• To enforce or apply our terms of use www/vallerycabinetinc.com/terms
• For any other purpose disclosed by us when you provide the information.
• To fulfill the purpose for which you provide it.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of VCI, our customers, or others.

 

How We Safeguard Your Personal Data

We are committed to taking all reasonable and appropriate steps to protect the personal data that we hold from misuse, loss, destruction or unauthorized access.  We do this by having in place a range of appropriate technical and organizational measures.  These include measures to deal with any suspected data breach.  If you enter payment details onto our payment pages, we encrypt the transmission of that information using secure socket layer technology (SSL) which is PCI DSS compliant.

 

However, the safety and security of your information also depends on you.  Where we have given you (or where you have chosen) a username and password for access to certain parts of our Sites, you are responsible for keeping this username and password confidential.  We ask you not to share your username or password with anyone.

 

Unfortunately, the transmission of information via the internet and mobile platforms is not completely secure.  Although VCI does its best to protect your personal data, we cannot guarantee the security of your personal data transmitted through our Sites.  Any transmission of personal data is at your own risk.  We are not responsible for circumvention of any privacy settings or security measures we provide.

 

How Long We Keep Your Personal Data

We will not keep your personal data for longer than is necessary for the purposes for which we have collected it unless we believe that the law or other regulation requires us to preserve it (for example, because of a request by a tax authority or in connection with any anticipated litigation) or if we require it to enforce our agreements.

 

When it is no longer necessary to retain your personal data, we will delete the personal data that we hold about you from our systems.  While we will endeavor to permanently erase your personal data once it reaches the end of its retention period, some of your personal data may still exist within our systems, for example if it is waiting to be overwritten.  For our purposes, this data has been put beyond use, meaning that, while it still exists in the electronic ether, our employees will not have any access to it or use it again.

 

Accessing and Correcting Your Personal Data

You have various rights in relation to the personal data that we hold about you.  You may send us an email at privacy@valleycabinetinc.com to request access to, correct, or delete any personal data that you have provided to us.  We may not accommodate a request to change personal data if we believe the change would violate any law or legal requirement or cause the personal data to be incorrect.

 

Your State Privacy Rights

Depending on your state of residency, you may have certain rights related to your personal data, including:

• You may confirm whether we process your personal data and access a copy of the personal data we process. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format.  Depending on your state, you may have the right to receive additional information, and it will be included in the response to your access request.

• You may request that we correct inaccuracies in your personal data that we maintain, considering the information’s nature and processing purpose.
• You may request that we delete personal data about you that we maintain, subject to certain exception under applicable law.
• You may request that we do not use your personal data for these purposes.

Important: The exact scope of these rights vary by state.  There are also several exceptions where we may not have an obligation to fulfill your request.

 

To exercise any of these rights, please send us an email at privacy@valleycabinetinc.com.

 

Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing, including data “sales” as defined under certain laws.  When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.

 

Copyright Matters

VCI retains full copyright ownership, rights and protection in all materials contained on our Sites.

 

VCI takes claims of copyright infringement seriously.  We will respond to notices of alleged copyright infringement that comply with applicable law.  If you believe any materials accessible on or from our Sites infringe your copyright, you may request removal of those materials (or access to them) from our Sites by submitting written notification to our copyright agent designated below.  In accordance with the Online Copyright Infringement Liability Limitation Act of the Digital Millennium Copyright Act (“DMCA”), the written notice must include substantially the following:

• Your physical or electronic signature.
• Identification of the copyrighted work you believe to have been infringed or, if the claim involves multiple works on the Sites, a representative list of such works.
• Identification of the material you believe to be infringing in a sufficiently precise manner to allow us to locate that material.
• Adequate information by which we can contact you (including your name, postal address, telephone number, and, if available, email address).
• A statement that you have a good faith belief that use of the copyrighted material is not authorized by the copyright owner, its agent, or the law.
• A statement that the information in the written notice is accurate.
• A statement, under penalty of perjury, that you are authorized to act on behalf of the copyright owner.

 

Your written copyrights notices, pursuant to the DMCA, may be sent to:

Valley Cabinet, Inc.

c/o Marketing Director

845 Prosper Street

De Pere, Wisconsin 54115

(920) 336-3174

privacy@valleycabinetinc.com

 

If you fail to comply with all the requirements of Section 512(c)(3) of the DMCA, your notice may not be effective.

 

Please be aware that if you knowingly materially misrepresent that material or activity on the Sites is infringing your copyright, you may be held liable for damages (including costs and attorneys’ fees) under Section 512(f) of the DMCA.

Contact Information

If you would like further information about how we handle your personal data, if you have any concerns regarding this Privacy Policy or if you wish to exercise your legal rights, please contact privacy@valleycabinetinc.com.  Please outline to us your concerns and our legal team or VCI representative will be in touch to discuss the matter.